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Soft Electronics

Iconic Retro Designs from the '60s, '70s, and '80s

Editors: gestalten & Jaro Gielens
Features: Full color, flex cover, stitch bound, 256 pages
Format: 21 × 26 cm, 8 ¼  × 10 ¼  inches
Price: € 39.90 (D)  £ 35  $ 60 (US)
ISBN:978-3-96704-040-1

@gestalten #gestaltenbooks

EU + UK PUBLICATION DATE: March 10, 2022 
INT PUBLICATION DATE: MAY 10, 2022
EMBARGO DATE TO USE IMAGERY AND PRESS AND RELEASE: February 17, 2022
Please ask for permission first if you would like to review the book before the official embargo date.

The fascinating world of product design that emerged between the 1960s and 1980s symbolized the birth of a new age and human behavior. From coffee grinders to fondue sets to hairdryers, each home appliance was intended to help in the daily household routines—but they were also masterpieces of style. Based on Jaro Gielens’s collection, one of the largest in the world, Soft Electronics, created in collaboration by gestalten and Jaro Gielens, explores a nostalgic and unique set of products from a very distinct time for design. Each object possesses a sense of longevity, quality, and innovation—one that has been hard to match since manufacturing was moved overseas and planned obsolescence redefined our relationship with electronic goods. Soft Electronics pays homage to an iconic era of design.

ABOUT THE CO-EDITOR
JARO GIELENS
is a Dutch collector of vintage consumer electronics and electronic games. His collection includes more than 1,200 boxed small household appliances. As an online designer, he has created and designed online ads and websites on a daily basis for the past 25 years. His first book with gestalten, Electronic Plastic, explored handheld and tabletop devices from the 1970s and '80s.

ABOUT gestalten
gestalten is an international publishing house collaborating and engaging with the world’s most interesting creatives to document and anticipate vital movements in architecture and interiors, design and fashion, escape and mobility, travel, food, and beverage, as well as visual culture.  

Exploring creativity in every form, gestalten is known and loved by millions around the globe for its unique lens across print and digital mediums. gestalten also publishes illustrated books for children through its imprint Little gestalten. 

 

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