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Designing Brands

A COLLABORATIVE APPROACH TO CREATING MEANINGFUL IDENTITIES

Editors: gestalten, Mario Depicolzuane, Creative Voyage
Features: Full color, linen hardcover, belly band, 272 pages
Format: 21 × 26 cm, 8 ¼  × 10 ¼  inches
Price: €40 (D)  £35   $60  (US)
ISBN: 978-3-96704-139-2

@gestalten #designingbrands #gestaltenbooks

EU + UK PUBLICATION DATE: October 18, 2023
INT PUBLICATION DATE: January 23, 2024
EMBARGO DATE: September 28, 2023

Explains how to design an elegant and holistic visual identity for a contemporary brand. Designing Brands serves as a definitive guide for creating meaningful, elegant and timeless brand identities. Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical provide an insightful step-by-step approach on how to develop the various visual elements that define a contemporary brand in various media, channels, and activations. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand's world and to design with grace, rationality, thoughtfulness, and intuition.

MARIO DEPICOLZUANE is a Croatian-born art director, graphic designer, photographer, and publisher. He is the founder of Studio8585, a creative practice dedicated to producing engaging and impactful solutions through brand identity development, direction, and consulting.

ABOUT gestalten

gestalten is an international publishing house collaborating and engaging with the world’s most interesting creatives to document and anticipate vital movements in architecture and interiors, design and fashion, escape and mobility, travel, food, and beverage, as well as visual culture.

Exploring creativity in every form, gestalten is known and loved by millions around the globe for its unique lens across print and digital mediums. gestalten also publishes illustrated books for children through its imprint Little gestalten. 

 

 

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